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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following.
Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media.
She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!
In this episode, we cover:
- Sarra’s transition from community mental health to launching her private practice
- How she’s consistently gotten clients from Instagram
- The type of content Sarra creates + what performs best for her audience
- How she balances growth with genuine community-building on Instagram
- Main referral sources for her current clients
- Why keeping a simple, consistent CTA works so well
- How narrowing her niche has fueled her growth & confidence
- The powerful shift in her income since leaving community mental health
- Her experience inside the Reels Membership vs. creating content solo
- Sarra’s best advice for therapists who feel nervous to start showing up on Instagram
Connect with Sarra:
- Follow on Instagram @sessionswithsarra
- Check out her website
Connect with Kelly:
- Follow on Instagram @businessoftherapy and @sitwithkelly
- Check out the Business of Therapy website
Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
- Sarra’s lip-syncing reel
- This episode is sponsored by Alma, the financially rewarding way to go in-network
- I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
- Private Practice Academy Bundle (PPA)
- Reels Membership
- Business Coaching Waitlist
- Free training
- Caption Guide
Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram
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