Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today’s episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn't just any story — it's the story that shows your clients who you are, what you've been through, and why you’re the perfect person to help them.

Lori breaks down why an origin story is so much more than a bio or an "About" page. It’s your chance to emotionally connect with your clients, showing them your journey, your struggles, and the moments that shaped who you are today. She shares her proven framework for crafting a compelling origin story, from starting with a dramatic hook that grabs attention, to adding a “soft pivot” that ties your experiences directly to your client’s needs.

This episode is packed with practical tips on how to be vulnerable without oversharing, how to highlight your unique path, and how to make your story relatable. Whether you’re a coach, consultant, or service provider, learning how to tell your story effectively can transform your marketing, making it easier to attract the clients you want to serve.

If you’re ready to stop blending in and start standing out, this episode is a must-listen. Get ready to master the art of storytelling and turn your personal journey into your most powerful marketing tool.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

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