If your offers feel a little all over the place - and your sales feel the same - you're not alone. In this episode of The Encore Entrepreneur, we're talking about why too many offers often lead to confusion, not conversion. You'll learn why simplifying what you sell isn't limiting - it's liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients.

You'll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn't box her in - it set her free. If you've been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined - and make space for more aligned clients and income.

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Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

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