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Content provided by Lori Lyons, Midlife Business Coach, Lori Lyons, and Marketing Coach. Owner of a Website Design Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Lyons, Midlife Business Coach, Lori Lyons, and Marketing Coach. Owner of a Website Design Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this live Coaching episode, Lori sits down with long-time friend and EFT practitioner Cyrus Bush for a laser-focused coaching session. Cyrus, a retired hospital chaplain turned mindset coach, has been helping people release limiting beliefs and negative self-talk through Emotional Freedom Techniques (EFT) since 2018. But like so many midlife entrepreneurs, he's navigating the challenges of showing up online, staying consistent, and quieting the inner voice of "not good enough."

Join us as Lori helps Cyrus reframe his approach to business growth - without the hustle-and-grind mentality that doesn't fit in midlife. This session is full of actionable insights that apply to any entrepreneur wrestling with visibility, confidence, and finding the right balance between business and lifestyle.

What You'll Learn in This Episode:
  • Why every business owner - even the big names - wrestles with self-doubt, and how to move past it.

  • The importance of clear calls to action so people know how to work with you.

  • A simple way to build consistency online without burning out.

  • How to create content themes that make posting easier and more sustainable.

  • Why repetition in marketing isn't a weakness - it's how people finally start to pay attention.

  • How Cyrus can position EFT as both a science-based and energetic practice to stand out online.

This is a behind-the-scenes peek at the kind of coaching Lori offers midlife entrepreneurs - blending strategy, mindset, and practical marketing to help you build a business that fits your life, not the other way around.

👉 If you'd like to be a future Hot Seat Coaching guest, visit MyCoachLori.com to apply.

Book a Profitable Path Blueprint Call – for midlife entrepreneurs ready to build a business that fits

If this episode resonates, share it with a fellow business owner who's ready to stop hustling and start building with intention.

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308 episodes