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23. Behind the Scenes of Building a Brokerage From Scratch
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In this episode of Roots and Roofs, we sit down powerhouse Ashley, a real estate leader whose journey from corporate burnout to brokerage ownership is as inspiring as it is insightful. Ashley shares the pivotal moments that shaped her transition from a part-time agent to the founder of a brand-new brokerage, Toast Real Estate Group. From her start in corporate healthcare to launching a team and ultimately stepping into brokerage ownership, she gets real about leadership, culture, systems, and what it truly takes to build something meaningful in the real estate world—without losing your personal life in the process.
What You’ll Learn:
- How Ashley made the leap from corporate operations to full-time real estate
- The story behind launching Toast Real Estate Group
- The three brokerage models she and her partner developed
- Why systems, culture, and people are the backbone of their brokerage
- How to balance motherhood, entrepreneurship, and leadership
- What makes their brokerage culture so intentionally selective
- Strategies for setting boundaries in real estate while still showing up for your clients
- The critical importance of hiring in your business growth
- How personal goal-setting translates to team success
- How they maintain presence and structure in a blended-family household
Questions Answered in This Episode:
- What inspired Ashley to leave her previous brokerage and start her own?
- How did she know it was time to transition from team leader to brokerage owner?
- What are the key systems that support their business and personal lives?
- How do they uphold high culture and standards across multiple team models?
- What role does personal boundary-setting play in running a successful real estate business?
- What are the biggest challenges (and lessons) of leadership in real estate?
- How do they determine who is the right fit for their brokerage?
- What should someone consider if they want to start their own brokerage someday?
- How do Ashley and her partner share responsibilities both in business and at home?
- What support systems keep everything running at Toast and in their household?
Connect with Mackenzie:
https://www.facebook.com/mackenzie.raburn/
https://www.instagram.com/mackenzieleeshelton
Find more great tips on her website:
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