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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply
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Is your podcast failing to convert listeners into clients? Are you struggling to define your niche and create content that resonates with your ideal audience?
In this LIVE "Advice Line" episode, financial advisor Steve Taylor asks us to help him evaluate his podcast strategy. Despite producing a podcast and YouTube channel for some time, he's unsure if his show is effectively reaching his target audience or if he should continue investing time in it. We provide candid feedback on how to transform his scattered approach into a focused marketing funnel.
Key questions we answer include:
► How to evaluate if I should keep my podcast or let it go?
► Should I focus on YouTube or an audio-only podcast?
► Ways to improve my content to effectively attract clients?
Even if you don't have a podcast, this episode illuminates the importance of clarity in your marketing message and how to align your content strategy with your ideal client's pain points.
Listen in as we help Steve create a more strategic approach to his content marketing that will attract small business owners and convert them into clients.
Resources:
- Join Our Newsletter
- Apply Here To Be On The Show: Get Your Marketing Questions Answered
- Merited Wealth (Steve’s firm)
- Do It For Yourself (Steve’s podcast)
- Stay Wealthy Retirement Podcast (Taylor’s podcast)
- Creator Science (Jay Clouse’s YouTube channel)
- The Compound and Friends (Ritholtz Wealth Management’s YouTube channel)
60 episodes
