Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 521231298 series 3595004
Content provided by Lois Wyant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lois Wyant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Email marketing isn’t dead—it’s underused. In this Giant Builders episode, copywriter and strategist Rick Forbes shares a simple, contrarian approach to email that builds trust, boosts deliverability, and drives sales without fancy templates or fluff.
You’ll learn why daily emails work, how to craft “disruptive” opt-ins that spark curiosity, the power of one clear CTA, and why your list is more stable than any social channel. We also cover tools for better deliverability and what a first call with Rick looks like.
Watch to learn:
• The two beliefs buyers need before they convert
• A disruptive opt-in approach that outperforms “freebie” bribes
• Why plain text + one CTA often beats pretty templates
• Daily cadence, deliverability basics, and list hygiene
• Using stories and emotion to sell (then letting the sales page do the selling)
• Practical tools to improve inbox placement
Timestamps
00:00 Cold open and intro
00:42 Meet Rick Forbes and Forbes Copy
01:52 Why email should be a core channel
03:26 “Marketing disruption”: a counter-intuitive opt-in approach
05:01 Attention hooks that raise curiosity (warning/stop/read this first)
06:53 Frequency that works: why daily emails build trust and deliverability
08:14 Story first, facts second—sell with emotion and one clear CTA
10:03 Owning your audience vs. platform risk on social
11:18 A contrarian take on AI: research tool, not your copywriter
15:00 Useful tools and resources for deliverability (ZeroBounce, MX Toolbox, etc.)
15:57 What a first meeting with Rick looks like
17:12 Final takeaway: be yourself; email exists to earn the click
Check out other episodes
Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ
Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy
Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY
Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL
Connect with The Giant Builders:
Facebook: https://www.facebook.com/TheGiantBuilders
Instagram: https://www.instagram.com/thegiantbuilders/
YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1
244 episodes
