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From Seed to Shelf: Crafting a Global Avocado Brand
Manage episode 490676076 series 3595836
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Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the nation’s powerful country-branding—highlighting Colombia’s lush biodiversity, sustainability ethos, and rich cultural story—is fueling awareness and retail momentum
This episode offers a compelling story for growers, marketers, and avocado lovers alike—a behind-the-scenes look at how Colombia is leveraging brand strategy, consumer education, and retail partnerships to position its avocados as a premium, sustainable choice on shelves worldwide.
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