What happens when you bet everything on a dream that most people think is crazy? In this riveting conversation with content marketing pioneer Joe Pulizzi, we explore the high-stakes gamble that transformed the marketing world.

Joe reveals how he maxed out credit cards to launch Content Marketing World in Cleveland (of all places!)—a decision that would either bankrupt his family or change an industry forever. He shares the emotional moment backstage with his wife before addressing their first audience of 660 people, realizing they had finally "made it" after years of uncertainty.

You'll discover:

• Why Joe chose Labor Day weekend for his flagship event (a strategic decision that saved thousands)
• How spending $50,000 on Kevin Smith as their first keynote speaker was worth every penny
• The exact mindset needed to scale from a hopeful 150 attendees to nearly 2,000 in just a few years
• Why building a dedicated audience BEFORE launching your event is non-negotiable
• The surprisingly personal motivation behind Joe's business decisions (including his son's autism journey)

This episode is essential listening for content marketers, event producers, and entrepreneurs who dream of turning their passion into a multi-million dollar business that changes lives.

Listen now to hear the untold story behind one of the marketing industry's most remarkable success stories.

Contact: JoePulizzi.com