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What is The Single Most Important Metric or KPI that makes or breaks your B2B business? It is your pLTV:CAC ratio! It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business and what traps to avoid. We are trusted advisors to B2B companies.

→ Want to calculate pLTV:CAC but avoid Excel hell? Just use Growlytics™ our free tool that helps you manage key revenue, sales and LTV/CAC metrics. It is for CFOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. Just go to https://jostm.com/grow/

Join our Marketing strategy webinar for B2B owners at https://jostm.com/

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4 episodes