Manage episode 521010822 series 3597880
What is The Single Most Important Metric or KPI that makes or breaks your B2B business? It is your pLTV:CAC ratio! It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business and what traps to avoid. We are trusted advisors to B2B companies.
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Join our Marketing strategy webinar for B2B owners at https://jostm.com/
4 episodes