Adam Loveridge JOB CALLS EP. 21:How Ashley Stroud Built a $5M Plumbing Empire: Rebranding Success & Marketing Strategies

The episode of the Job Calls Podcast, Adam Loveridge sits down with Ashley Stroud from Plumbing Outfitters to discuss their remarkable plumbing business growth journey and transformative rebranding success story. Ashley shares how she and her husband Warren built their plumbing company from a single truck operation in 2017 to a thriving business with 29 employees and nearly $5 million in revenue. The conversation dives deep into their strategic rebranding efforts with Lemon Seed Marketing, revealing how investing in strong plumbing company branding led to higher conversion rates, increased average tickets, and better marketing ROI. Ashley provides valuable insights on home services marketing strategies, from transitioning beyond word-of-mouth to implementing radio advertising, social media recruiting, and creative video campaigns that helped establish Plumbing Outfitters as a standout brand in the competitive Austin market.

Chapter Timestamps:

0:00 - Opening & Introduction

3:51 - Starting Plumbing Outfitters

7:11 - Early Growth Challenges

11:17 - Revenue & Growth Targets

14:44 - Marketing Evolution Journey

19:10 - Decision to Rebrand

23:16 - Brand Transformation Details

27:41 - Team Culture Impact

31:29 - Rebrand Timeline Process

35:14 - Future Expansion Plans

38:45 - Marketing Strategy Overview

44:26 - Radio & Video Campaigns

48:13 - Social Media Approach

53:36 - Rebrand Results & ROI

56:42 - Exit Strategy Discussion

57:36 - Advice for Contractors