The episode of the Adam Loveridge: Job Calls Podcast, Adam talks with Justin Brown from SureTech about building an HVAC business from scratch. Justin shares his journey from being an HVAC tech to starting his own company, facing challenges during the 2009 recession, and ultimately finding success through implementing the Entrepreneurial Operating System (EOS) from the book Traction. He discusses the importance of building a strong team culture, learning business fundamentals before going solo, and how local services ads helped him grow. Justin emphasizes that success in the HVAC business requires more than technical skills - it demands understanding leadership, financial management through systems like Profit First, and putting customer needs first. His key advice for aspiring HVAC company owners includes getting business education while working for others, saving seed money, and focusing on existing equipment service rather than just new construction.

Chapter Timestamps:

0:00 - Building Teams for Business Growth

0:52 - Introduction to Justin Brown and SureTech

2:00 - Justin's 30-Year HVAC Journey

4:00 - Church Camp Career Detour

5:00 - Partnership and Phone Number Acquisition

7:00 - Google Local Services Ads Experience

9:00 - Word of Mouth Marketing Strategy

12:00 - Managing Money and Cash Flow

14:00 - Implementing EOS Weekly Meetings

16:00 - Core Values and Tough Decisions

20:00 - Learning from Industry Experience

24:00 - Building the Right Foundation

26:00 - Second Opinion Marketing Strategy

29:00 - Profit First Money Management

32:00 - Leadership Through Collaboration

35:00 - Women in HVAC Industry

38:00 - Contact Information and Advice