Is it possible for a witch to change the world? If you're Borah!, the answer is a wickedly enthusiastic YES.

In this enchanting episode of Horror Heals, we sit down with Salem’s spellbinding star, Borah! — the beloved persona of Brian Sims, who has become a mainstay in the spooky streets of Salem and a symbol of joy, healing, and self-expression for thousands.

Borah! The Witch Who Cast a Spell on Salem (and Us!)

We talk about:

• How a viral German witch dance sparked the creation of Borah!
• Moving to Salem and discovering a deeper connection to self and community
• What it's like officiating weddings (and divorce parties!) as a fabulous witch
• The healing power of horror, Halloween, and embracing your weirdness
• Stories of fans and strangers whose lives have been touched by Borah!'s presence
• Ghosts, haunted places, abandoned resorts — and why we love them
• And yes… why Jamie Lee Curtis needs to come on Horror Heals 🧡

Don’t miss this one — it’s warm, funny, heartfelt, and just a little witchy.

Guest Bio:

🧹 Meet Borah! (aka Brian Sims)

Borah! is the high-heeled, high-spirited witch alter ego of Brian Sims — a performer, creator, and community figure based in Salem, Massachusetts. What started as a Halloween witch dance in 2016 has evolved into a year-round celebration of spooky joy, inclusion, and personal expression. Borah! is a regular fixture at cons like Silver Scream and Spooky Empire, a judge of costume contests, an officiant of wonderfully weird weddings, and a source of healing and laughter for thousands who encounter them in person and online.

Borah!’s mission? To remind everyone that it's okay to be different, weird, and wildly yourself — and that sometimes, the best magic is just being seen and celebrated.

Follow Borah! on Instagram: @salemsblackhatsociety