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Making Money by Being Authentically You
Manage episode 476177612 series 3601692
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Rob Anspach transformed his struggling carpet cleaning business into a thriving enterprise by doing the opposite of his competitors - giving away free services. This counter-intuitive approach led to his average sale increasing from $50 to over $500.
Now with 30+ years of entrepreneurial experience and 50 published books under his belt, Rob shares how breaking away from generic business practices and embracing authenticity creates lasting success. From crafting simple, readable books to using sarcasm as a strategic marketing tool, Rob demonstrates why being different attracts ideal clients.
Check out Rob's books - including several free ones - at www.AnspachMedia.com/shop.
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