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Manage episode 518012542 series 3602918
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On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges.
They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects.
Links Mentioned in the show:
Wolves Amongst Zombies Movie -
https://youtu.be/CZDgVtL5txw?si=39PQHw39lfzbfGjo
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01:30 Steve Jovez's Educational Background
02:23 Career Journey in Design and Gaming
04:28 Transition to Credit Union Industry
07:10 Role and Responsibilities of a Creative Manager
13:06 Creative Direction and Campaigns
21:08 Website Redesign and Brand Refresh
25:10 The Challenge of Incorporating Orange
26:39 Designing a Museum-Like Website
28:27 Successful Website Launch and Team Collaboration
30:21 Creative Campaigns and Theme Development
31:18 Storyboarding and Visual Representation
32:58 Creating an Award-Winning Short Film
35:37 Balancing Creativity and Marketing
44:21 Efficient Marketing Strategies
46:47 Podcast Recap and Closing Remarks
40 episodes
