Edit Your Copy Like A Pro (‘Everybody Writes’ Discussion) Tried It: Your Proven Pathway To A Better Copywriting Business podcast

Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book.

In this episode, Nicole and Sarah discuss Everybody Writes, dissecting Ann’s writing process, her grammar rules and her real-life examples of excellent writing. The copywriters share their thoughts on the book, highlighting what stood out to them and why other copywriters should read it.

At the end of the episode, Nicole and Sarah give the three lessons they’ve learnt from Everybody Writes and make commitments as to what they want to work on for their copywriting clients and for themselves. You can catch up on how that went in the next episode of the Tried It Podcast: Your Proven Pathway To A Better Copywriting Business. Make sure to subscribe so that you hear it as soon as it’s released.

Timestamps

[0:00] Introduction and description of Everybody Writes by Ann Handley

[4:20] Why you need to warm up before starting to write

[6:15] But can everybody actually write?

[8:45] Why your writing needs empathy

[10:25] How to use Everybody Writes to improve your writing

[12:30] Ann Handley’s Writing GPS and creating an editing process

[19:40] Getting over your Ugly First Draft

[23:20] Nicole’s editing process

[26:50] Ann Handley’s empathy for the reader

[29:40] Why ‘Call Larry’ is the best homepage button that Ann’s ever seen

[33:45] Scroll anchors and other kinds of micro copy

[35:20] Ann Handley on AI-generated writing

[37:43] Metrics to measure your writing

[41:55] Nicole’s three implementation goals

[45:10] Sarah’s three implementation goals

Links and Resources Related To This Episode

Buy your copy of Everybody Writes by Ann Handley (Second Edition)

Joanna Wiebe’s 7 Stages of Editing

Buy Claire L. Fishback’s 30 Days of Writing Prompts

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Join the Tried It Membership here

Check out our website

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Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

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KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/