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How To Get Your Clients To LOVE Your Copy With The CUB Test ('Copy Logic' Follow-Up)
Tried It: Your Proven Pathway to a Better Copywriting Business
Manage episode 478435361 series 3603558
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What makes copy good? What does ‘good copy’ even mean? If these are the questions keeping your freelance copywriter brain up at night, the Tried It Podcast has a book for you: Copy Logic.
In this second part of their analysis of Copy Logic, hosts Sarah and Nicole and special guest Rob Marsh catch up to find out how it went when they applied the techniques of Copy Logic to their own work. Expect conversations about managing the revisions process, sitting on a four-legged stool and debates on how to use AI to improve copy. They also unpack what kind of copywriter would benefit the most from reading Copy Logic. Listen out for the Tried It Podcast's biggest ever implementation point!
Have you read Copy Logic? Would you run your copy through a Peer Review test? Get in touch and let the Tried It team know! And if you enjoyed the episode, make sure to subscribe so you can catch every Tried It episode as soon as they’re released.
Timestamps
[0:40] Welcome back to the very special guest!
[1:50] If you had to summarise Copy Logic, you’d say…
[3:20] Rob recaps his three implementation points
[5:10] No comments, only solutions: A new way to review copy
[8:15] Do the ideas of Copy Logic even apply to freelance copywriters?
[11:40] “This is one of the biggest takeaways for me from the book”
[12:15] CUB for the Club: How Rob’s CUB technique helped him to write better copy
[17:01] How it felt for Rob to add a fourth leg to his copywriting stool
[19:25] “Very applicable”: Why Rob is glad to have read Copy Logic
[20:20] Nicole’s clients fail the CUB test
[22:30] The CUB test culture shock
[26:55] Nicole *goes there* by discussing AI and copywriting
[28:10] Nicole pulls off the biggest implementation ever seen on the Tried It Podcast
[31:20] What happens if you expect copy revisions to… go well?
[34:00] And Sarah joins Rob on the four-legged stool
[37:20] “I think I’m in love with the CUB test”: Sarah’s new way to improve her copy
[41:15] Can you use AI to get feedback on your copy?
[45:35] Sarah reveals her new editing system
[46:35] Why Copy Logic should be on more copywriter’s shelves
[50:25] But if you’re a beginner copywriter, this might not be the book for you
[51:05] Try out the Tried It membership
Links and Resources Related To This Episode
Buy your copy of Copy Logic! by Michael Masterson and Mike Palmer
Join The Copywriter Underground
Rob’s emotional copywriting playbook and sales page
Sarah’s final CUB-tested blog post
The Ugly First Draft of Sarah’s blog post, pre-CUB test
The Pledge by Michael Masterson on Amazon US
Ready Fire Aim by Michael Masterson on Amazon US
Stay In Touch With The Tried It Team
Join the Tried It Membership here
Email: [email protected]
Well hello there, copywriting friend!
This is the Tried It Podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.
And if you want to know more about us, stalk us here:
Check out Nicole's exciting new project
Sign up for Sarah’s email list
#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy
KEYWORDS
Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing
Music Credits:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
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