Welcome back to the Tried It Podcast! You were kind and patient enough to wait around whilst the Tried It team took a break and then started prepping hard for this second season of the pod. Thank you! Here are the results of their work.

Season two of the Tried It Podcast: Your Proven Pathway to a Better Copywriting Business starts with a bang as it’s the *first ever* episode featuring a guest. And not just any guest, because joining Sarah and Nicole in the virtual recording room is Rob Marsh, cofounder of The Copywriter Club!

Listen along as Sarah, Nicole and Rob unpack Copy Logic, a groundbreaking book by two copywriters from Agora that aims to revolutionise the process of revising copy. Rob and the Tried It cohosts discuss the three core ideas of Copy Logic, analysing whether they work for freelance copywriters and how AI is changing copywriting and copy editing. At the end of the episode, each copywriter chooses three techniques from the book to apply to their own client work or personal copy projects. Subscribe to the podcast to make sure that you hear how they got on!

And if you missed the Tried It team and want to hear from them even between seasons, you’re the kind of person who would love the Tried It Podcast Membership. Members get weekly emails with exercises, plus bonus episodes and a virtual stake in the podcast. Check out the website to find out more!

Timestamps

[0:20] Welcome to season 2 of the Tried It podcast!

[0:45] Aaaaaaaaand, welcome to the very special guest!!

[2:00] Introducing the concepts of Copy Logic

[3:10] Rob’s take on Copy Logic

[5:25] So what’s the deal with copy feedback? Nicole unpacks unhelpful comments from clients

[8:05] Suggestions, not comments: A new way to give feedback on copy

[11:30] “A copywriter’s got to bring some humility”: How copywriters perceive copy feedback

[13:35] Do the principles of Copy Logic apply to freelance copywriters too?

[15:05] How can you objectively measure the effectiveness of copy?

[21:25] What a copy revisions process typically looks like

[23:45] “Expect success”: A different mindset for copy revisions

[24:45] Simple Copy Logic tweaks to improve your copy, instantly

[26:20] Confusing, unbelievable, boring: The death knell of good copy

[31:10] A novel way to test if your copy’s really working

[32:25] Don’t think about your copy as being copy

[33:20] Bringing up the AI-generated elephant in the room

[36:20] How AI programme Claude will evaluate your copy

[39:05] “There’s nobody seeing the whole elephant”: The problem with handing your copy entirely over to AI

[41:25] Why you need to master the foundations of copywriting techniques

[42:35] What Rob’s going to implement from Copy Logic

[44:20] What’s better than a three-legged stool? A four-legged one

[45:25] Nicole’s three implementation points

[47:25] And Sarah’s implementation points

[50:50] Enjoyed this episode? Here’s how to get more Tried It Podcast in your life

Links and Resources Related To This Episode

Buy your copy of Copy Logic! by Michael Masterson and Mike Palmer

The Copywriter Club

Join The Copywriter Underground

Listen to the ‘Everybody Writes’ episode of the Tried It Podcast

Stay In Touch With The Tried It Team

Join the Tried It Membership here

Check out our website

Email: [email protected]

Well hello there, copywriting friend!

This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It.

We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.

Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.

Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your commitment to becoming a better copywriter.

And if you want to know more about us, stalk us here:

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#FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy

KEYWORDS

Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing

Music Credits:

Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/

Music promoted by https://www.chosic.com/free-music/all/

Creative Commons CC BY-SA 3.0

https://creativecommons.org/licenses/by-sa/3.0/