Six years ago when we first met her, Babba Rivera was the founder of byBabba, a marketing agency helping brands make meaningful connections. Today, she’s the founder and CEO of Ceremonia, a clean haircare brand celebrating her Latinx heritage. Babba has raised millions in venture capital, making her one of the few women of Latin descent in the U.S. to achieve this milestone.

In this season opener, Babba shares her journey of growth, resilience, and transformation. From navigating the unexpected twists of entrepreneurship to embracing the lessons that come with change, Babba’s story is a testament to the power of evolution — both personally and professionally.

We talk about the courage it takes to pivot, the importance of leading with authenticity, and why sometimes the best-laid plans are the ones that never happen.