In this episode of Socially Unapologetic, Brooke sits down with Sandra Couto—founder of Hairluxe, Redken Canadian Artist, and salon culture changer. From cutting hair with kitchen scissors as a kid to mentoring the next generation of stylists, Sandra opens up about her unexpected journey into the beauty industry, how she almost didn’t open a salon, and the passion that fuels her every day.

They dive into:

• Sandra’s honest take on burnout, balance, and beauty standards

• The highs and hard seasons of entrepreneurship

• Why mentorship and community matter more than competition

• How she's redefining salon culture with collaboration over gatekeeping

• What’s next for Sandra and the Hairluxe brand

This one’s for every creative who’s ever felt called to do things differently—and for anyone who’s ever considered turning their passion into purpose.

🔗 Connect with Sandra: @sandra.coutohair & @hairluxe.co
🌟 Follow the show on Instagram: @sociallyunapologeticpod