Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity's expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.

How do you stay ahead in a constantly evolving digital marketing landscape? With new tools and technologies regularly coming into play, marketers must continuously adapt and think strategically. What does it take to keep up and thrive in such a rapidly changing field?

According to Felicity Porter, a digital marketing strategist, success begins with adaptability and long-term thinking. She emphasizes the need to stay informed about industry trends, such as AI and personalization, while always looking for improvement opportunities. Felicity’s innovative approach to problem-solving has led her to major wins, including a campaign that saw over 200% year-over-year growth, proving the power of thinking outside the box and staying resourceful.

In this episode of RAW Spotlight, host Emily Au sits down with Felicity Porter, Marketing Analyst at Ready Artwork, to discuss the strategies behind her success in digital marketing. Felicity shares how she stays ahead of industry trends, the importance of balancing strategy with execution, and the tools she relies on to deliver powerful results for clients. Felicity also advises aspiring marketers on how to kickstart their careers.