Celia Hoag is a Digital Experience Strategist at Merkle, a company specializing in creating personalized digital experiences across various industries. Celia is known for her innovative marketing solutions, driven by her passion for understanding human behavior and storytelling, and she has co-authored articles on mobile application strategy. Her experience includes working with major brands like Starbucks and PayPal, where she has applied insights and trend analysis to shape impactful marketing campaigns. In her role, she also mentors young digital marketers, sharing her journey and advice to inspire the next generation of marketing professionals.

How do marketers combine creativity and data to craft meaningful experiences that resonate with consumers? And what role does storytelling play in shaping those digital journeys?

According to Celia Hoag, a seasoned digital experience strategist, storytelling is the key to building deeper connections with customers. She highlights that combining data-driven insights with creative narratives helps brands not only capture attention but also guide customers through seamless, personalized journeys. This approach, she explains, ensures that every touchpoint feels relevant and engaging, whether through product recommendations or entire digital experiences. The power of storytelling lies in its ability to make data actionable and relatable, ultimately driving customer satisfaction and loyalty.

In this episode of RAW Spotlight, host Felicity Porter sits down with Celia Hoag, Digital Experience Strategist at Merkle, to talk about how storytelling and personalization drive impactful digital experiences. Celia discusses the importance of understanding consumer behavior, using data to fuel creativity, and crafting personalized journeys across digital channels. She also shares how mobile app strategies play a crucial role in omnichannel marketing.