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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why do many risk messages fail to connect with audiences? How can communicators avoid oversimplifying complex risk information while still making it accessible to audiences? What does it mean to take a "public-led, expert-fed" approach to science communication?
In this episode Tracey Brown, Director of Sense About Science, talks about the charity's Risk know-how programme that was created to empower people to communicate risk effectively with their communities.
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