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In this episode of the Results Based Marketing Podcast, host Simon Cryer reveals powerful secrets that most digital marketers in Australia are unaware of, focusing on the effectiveness of database marketing for Facebook campaigns. He emphasizes the importance of utilizing a targeted database or list to enhance lead generation and nurture efforts, sharing insights on how to craft compelling cold emails to increase open rates. With a wealth of experience, Simon and his team at Automate Convert have helped clients generate millions of dollars using these cutting-edge strategies.

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https://automateconvert.com/

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Timestamps:

00:00:00 - Introduction

00:01:09 - Why Database Marketing Matters

00:02:02 - Building and Procuring a Database

00:03:29 - Cold Email Marketing Strategies

00:05:02 - Using Databases for Facebook Marketing

00:06:05 - Targeting with Custom and Lookalike Audiences

00:07:30 - The Importance of Email Domains for Cold Outreach

00:08:36 - Crafting Effective Cold Emails

00:09:50 - Valuing Your Database as an Asset

00:10:21 - Conclusion and Call to Action