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In this video, I dive into the critical role of email marketing in business. I’ll show you why email is the lifeblood of any successful company and explain the importance of frequency and succinctness in cold and database emails. I’ll break down the difference between reaching out to cold prospects and nurturing relationships with your existing contacts. With 20 years of experience, I’ll share actionable strategies to help you take your email marketing to the next level. Whether you want to automate your outreach or supercharge your lead generation, these tips will help you dominate your industry!

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Timestamps:

00:00:00 - Introduction

00:00:41 - Welcome to Results-Based Marketing Podcast

00:01:13 - Overview of Email Marketing Strategies

00:01:24 - Cold Email vs. Database Email

00:01:34 - Importance of Email in Business

00:01:54 - Elements of Cold Email

00:02:05 - Identifying Your Target Market

00:02:27 - Crafting Effective Subject Lines

00:02:48 - Writing Concise Cold Emails

00:03:10 - Engaging with Pain Points