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In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.

The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to Results-Based Marketing Podcast

00:00:52 - Simeon Cryer and Automate Convert

00:01:03 - Episode Overview: Business Profile Audit

00:01:23 - Business Profile: Sharon Bennett's RTO

00:01:55 - Current Marketing and Sales Process

00:02:27 - Pain Points and Challenges

00:03:52 - Desired Outcomes and Initial Recommendations

00:04:02 - Target Audience and Platform Strategy

00:04:55 - Scraping LinkedIn for Leads

00:05:28 - Understanding Motivations and Pain Points

00:05:59 - Fishing Analogy for Marketing

00:06:20 - Crafting Effective Ad Messaging

00:06:51 - Leveraging Job Market Data

00:07:24 - Imagery and Creative Strategy for Ads

00:08:07 - Understanding the Perfect Student

00:09:00 - Incorporating Client Feedback

00:09:53 - Creating Compelling Offers

00:10:14 - CTA

00:10:45 - Social Media Links