The Internet as we know it is now over 30 years old, and author John Battelle says we must get over the ‘extraordinary inertia’ of the system we’ve built. He would know: As a founder of WIRED Magazine and as an entrepreneur himself, John’s been tracking and writing about the evolution of technology and its impact on society for a long time.

What exactly is the difference between what he calls “the internet that we have and the one that we deserve”? Why are we now at an inflection point? Can we still fix the system? How would monetization work in this world?

Highlights from this conversation include:

• the early days of WIRED and the first banner ad
• what’s wrong with the Internet we have
• why we’re at an inflection point now
• Battelle’s take on Threads
• thoughts on monetizing the open social web

🔎 You can follow John on his Website and on Threads https://www.threads.net/@johnbattelle

✚ You can connect with Mike McCue on Mastodon.

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