Social media isn't what it used to be — algorithms shift, attention spans shrink, and businesses are fighting harder than ever to stay visible. In this episode of VMN Business Talk, we're joined by Josh Cary and Braxton Wood to talk about how to build a powerful social media growth strategy and a personal brand that actually drives results.

Josh, a podcast and media expert, and Braxton, a business strategist and founder of The Operator's Advantage, share what's working right now for small businesses, creators, and entrepreneurs who want to scale smarter.

💡 In this episode, you'll learn:

• The new rules of social media marketing for small businesses

• How to grow your personal brand and stand out in a noisy world

• Practical social media strategies that attract the right audience (not just more followers)

• The secret to growing your podcast and using media to build authority

• Simple small business tips for creating consistent content that converts

• How to use storytelling and visibility to grow your small business organically

Whether you're a small business owner, consultant, or creative professional — this conversation will help you rethink how you show up online and build real, lasting visibility.

🎧 Listen now to learn how to grow your brand, attract your ideal audience, and use social media the smart way in 2025/2026.

If you want to join us at iHeartRadio in January or at future events, reach out through http://victormnichols.com/iheartnyc.