Overview

In this episode of Culturally Sound, Chandler Cutler sits down with Essi Monneus, founder of Automatreex LLC, to explore how automation and systems design are quietly reshaping the way modern businesses operate.

A certified project manager with a double master’s in IT and business, Essi has spent over a decade helping companies streamline operations, reclaim time, and scale smarter—not harder. From her early days learning to code after pivoting out of the pharmaceutical industry, to building Automatreex into a trusted optimization partner for startups and enterprises alike, Essi shares how she’s turning everyday bottlenecks into opportunities for transformation.

This episode dives deep into the hidden costs of manual work, the ethical dimensions of automation, and why creating human-centered systems is the real secret to business longevity. If you’re a founder, leader, or team builder looking to free up time and boost impact, this conversation will change the way you think about systems, leadership, and the future of work.

Guest Bio

Essi Monneus is the founder and CEO of Automatreex LLC, an agency specializing in business process optimization and automation. With certifications in PMP, Scrum, Lean Six Sigma, and expert-level mastery of tools like Monday.com, ClickUp, Asana, Make.com, and Zapier, Essi helps companies of all sizes design scalable systems that drive efficiency and growth. A passionate advocate for ethical tech and human-centered automation, Essi brings over 12 years of experience at the intersection of IT, business strategy, and operations. Her mission: help leaders reclaim time, eliminate bottlenecks, and build businesses that run smoothly—without burning out their teams.

Episode Breakdown

– From Africa to Automatreex (00:00 – 10:00)

• Essi’s childhood curiosity about tech

• Moving to the U.S. and pivoting from biotech to software

• Teaching herself to code and building her first applications

– The Rise of Automatreex (10:00 – 25:00)

• How she founded her agency

• Helping clients automate onboarding, invoicing, lead management, and more

• The real-world impact of saving 50% of time and costs

– Automation, Ethics & AI (25:00 – 40:00)

• Why AI is both a massive opportunity and a risk

• The importance of protecting client data and designing secure systems

• How AI agents and automation will reshape small business operations

– Scaling Leadership Through Systems (40:00 – 55:00)

• Why founders need systems before scaling

• How Automatreex matches tech solutions to team needs

• Building a culture of trust, clarity, and shared ownership

– Vision, Legacy & What’s Next (55:00 – 65:00)

• Essi’s upcoming self-led courses for founders

• Why she believes automation is about empowerment, not replacement

• Her personal mantra for leadership and resilience

Summary

Essi Monneus knows that behind every thriving business is a well-designed system. As the founder of Automatreex LLC, she’s on a mission to help leaders stop wasting time on repetitive tasks and start building companies that work with them, not against them. In this episode, Essi shares her journey from self-taught coder to sought-after automation expert, breaking down how ethical, human-centered systems can transform how we lead, collaborate, and grow. If you’re ready to unlock more freedom and scalability in your work, Essi’s insights will leave you inspired and ready to take action.

Relevant Links

🔗 Connect with Essi on LinkedIn – linkedin.com/in/essimonneus

🔗 Learn more about Automatreex – automatreex.com

🔗 Listen to more episodes of Culturally Sound – corethos.com/culturally-sound