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E029: How AI is Changing Marketing with Dr. Davood Wadi
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Dr. Davood Wadi, a researcher in AI and marketing, delves into the intersection of artificial intelligence and business strategy. With a history of teaching university courses in AI and marketing, Hisinsights span from the technical aspects of AI to its practical applications in marketing. This episode unpacks the evolution of AI, ethical considerations, and future implications.
In this episode, we explore:
- The historic evolution of AI: from Turing to today
- Distinctions between machine learning and AI
- How LLMs operate behind the scenes
- Trust issues and ethical considerations in AI
- Practical AI applications in marketing
- The open vs. closed-source AI debate
- Hands-on tips for marketers to leverage AI effectively
Connect with Davood Wadi on LinkedIn
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Find out more about The Berkeley Innovation Group: www.biginnovates.com
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