In this episode of Screen & Sponsor, co-hosts Olivia Morley and Jessie Holder talk with Nema Vand—director at VaynerMedia, and former cast member of Bravo’s Shahs of Sunset—about what it means to build a career at the intersection of personal brand, unscripted entertainment, and agency-led creative strategy.

Nema walks us through how his Bravo experience shaped his directing style, why reality stars make incredible brand talent, and how Vayner is pushing branded entertainment forward through its production arms, Eva Nosidam and VaynerWatt.

We’ll cover:

• The lessons unscripted TV taught Nema about creative direction and authenticity
• How Vayner’s “speed of culture” model drives integrated brand storytelling
• Why shoppable TV and social-first storytelling are the next big thing
• How Vayner brought Real Housewives rivals together for a viral Super Bowl spot
• What it takes to get a branded show placed on platforms like Tubi—and why social is always the starting point

If you’re working in this space—or want to—email Olivia at [email protected]. We’re also looking for advertising partners who share our vision, so don’t hesitate to reach out.

Thanks for joining us!

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