In this episode of the LocalBizGuys.com Podcast, Jon and Hope tackle one of the biggest questions local business owners have about online visibility: Is it really worth filling out every single section of your Google Business Profile—or will the basics do?

Pulling directly from the LocalBizGuys.com blog post, “Is it worth filling out every single section of my Google Business Profile, or just the basics?”, Jon and Hope break down why a complete profile isn’t just nice to have—it’s a critical part of how Google decides when and where your business appears in search results.

They share expert insights and easy, actionable steps to boost your profile performance, connect better with customers, and finally stop feeling invisible online. Whether you’re a solo entrepreneur or managing multiple locations, this episode will show you exactly what matters most—and how to handle it without getting overwhelmed.

Tune in to find out:

• Why Google favors complete business profiles (and what “complete” really means)
• How skipping sections like photos, services, and Q&A can cost you real customers
• Simple strategies for updating your profile without wasting hours each month
• The connection between profile optimization and more positive customer reviews
• How to outsource profile management and keep your business consistently visible

Featured Free Resource

Download the Google Business Profile Optimization Checklist at LocalBizGuys.com.

It’s your go-to step-by-step guide for turning your Google Business Profile into a customer magnet.