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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into how to turn your podcast listeners into qualified leads — and why most podcasters are missing out on one of the easiest lead-generation tools: your show notes.
With podcast listeners 14x more likely to click a link in show notes than on other platforms, James and Alex reveal how to create compelling CTAs, use quizzes and lead magnets effectively, and take back control from algorithms by building your own email list.
Whether you're just starting out or looking to monetise a mature podcast, this episode is packed with actionable insights to help you grow your audience, capture data, and convert your content into revenue.
What You'll Learn in This Episode:
Why podcast show notes are your most underrated lead-generation tool
How to craft high-converting calls to action (CTAs) for your podcast
The importance of capturing listener data via lead magnets and landing pages
How to use quizzes and score apps to drive engagement and email signups
Why building your email list is essential for long-term monetisation
🎙️ Ready to Launch or Level Up Your Podcast?
Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.
👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!
Key Takeaways:
Clickable show notes matter — podcast listeners are 14x more likely to click than other media users
Avoid too many CTAs — a confused audience takes no action
Control your platform — drive traffic to landing pages, not just your website homepage
Lead magnets work best when they solve one specific, high-value problem
Quizzes and score apps are a fun, effective way to collect data and deliver value
Email lists are your safety net — never rely entirely on social platforms
Recommended Tools & Resources:
ScoreApp – Ideal for creating engaging podcast quizzes to capture leads
Meta/Facebook Ads – Run traffic to your lead magnet or podcast quiz
ChatGPT – Use AI to generate SEO-optimised show notes, titles, and lead magnets
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
podcast monetisation, podcast lead generation, grow your podcast, podcast marketing, podcast CTA, podcast show notes SEO, how to turn podcast into leads, podcast lead magnet, podcast quiz, build podcast email list, podcast conversion strategy, email list for podcasters, podcasters, content creators, digital marketers, coaches with podcasts, entrepreneurs, podcast course, lead gen for podcasts, podcast business growth
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