From 7,000+ hours in the cockpit to launching a mission-driven luxury brand, Jared Lilje isn’t just redefining fashion—he’s redefining impact. In this episode, we uncover how the former U.S. Air Force Special Ops pilot turned firsthand exposure to human trafficking into a bold business move. Now the founder of J.Christoph, Jared fuses handcrafted American-made handbags with a cause—directly funding rescue and rehabilitation efforts for survivors. This episode dives into veteran leadership, building a purpose-fueled brand, and why elegant products can—and should—carry deeper meaning.

In this powerful episode of From Battle to Business, Dean sits down with Jared Lilje, a former U.S. Air Force Special Ops pilot turned purpose-driven entrepreneur. Jared shares how witnessing the horrors of human trafficking during global deployments compelled him to build something that would spark real change.

That “something” became J.Christoph, a luxury handbag brand that’s more than just high-end design—it’s a conversation starter and funding engine for trafficking rescue efforts.

This is not a story about fashion. It’s about precision, empathy, and transforming trauma into mission-aligned leadership. If you’ve ever wondered how to infuse purpose into your business or brand, this episode will show you what it looks like when every stitch has a story.

🔑 Key Takeaways:

• Your past experiences can forge your future mission.
• High-quality design can coexist with deep social impact.
• Purpose isn’t a feature—it’s a foundation.
• The best brands create conversations, not just products.
• Leadership forged in combat translates powerfully to business.
• Consumer choice is a weapon for good when aligned with mission.
• “Made in the USA” isn’t just a label—it’s a commitment to integrity.
• Trauma, when processed with intention, can become a launchpad.

“I didn’t want to create another product. I wanted to create purpose.”

“Luxury is about more than leather—it’s about legacy.”

“If we can build jets with precision, we can build handbags with purpose.”

“These bags aren’t just accessories. They’re statements of solidarity.”

🧰 Resources Mentioned:

• J.Christoph – https://jchristoph.com: A mission-driven luxury brand producing handcrafted handbags in the USA to fund anti-trafficking initiatives.
• Vetted Anti-Trafficking Orgs – Jared partners with trusted nonprofits to ensure each purchase directly contributes to rescue and recovery.

When purpose is embedded in every detail—your products, your story, your partnerships—you don’t just build a brand. You build a legacy. Don’t wait for permission to do meaningful work. Start with what breaks your heart and build something that helps heal it.

Connect with Jared Lilje at

https://jchristoph.com

Connect with Dean Van Dyke at The Breakthrough Blueprint

https://www.deanvandyke.com

https://www.instagram.com/dhvandyke27/

https://www.facebook.com/thepillarsgroup/

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