Show Information

Episode Number: 66

Date: December 23, 2024

Duration: 48:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Crystal Williams

Company: Lemon Seed

Email: [email protected]

Guest Website: www.LemonSeedMarketing.com

Lemon Seed Conference 2025

Summary

In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Heating & Air Conditioning, Plumbing, and related trades. Crystal shares her insights from years of experience, emphasizing the importance of a comprehensive marketing plan and the role of brand awareness in achieving business success. They also discuss the challenges contractors face in planning and executing effective marketing strategies in the new year.

Takeaways:

1. Embrace marketing as a necessary component of your business strategy, not just an expense.
2. Develop a comprehensive marketing plan that includes digital, direct mail, and mass media.
3. Establish a strong brand presence to improve your market position and ROI.
4. Be a vocal partner with your marketing vendors to ensure better performance.
5. Consider an aggressive marketing spend in new markets to gain a competitive edge.

Chapters:

• Introduction and Welcome (00:02)
• The Importance of Planning (00:52)
• Marketing as the Lifeblood (01:21)
• Challenges and Misconceptions (03:10)
• Developing a Comprehensive Strategy (03:49)
• Allocating Marketing Budgets (08:15)
• Crystal's Marketing Insights and Strategies (12:41)

Keywords:

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Marketing Strategy, Brand Awareness, Digital Marketing, Comprehensive Marketing Plan, Business Growth, Podcast, Home Services Industry, Lemon Seed Marketing, Crystal Williams.