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80 | Hunting vs. Farming: A Marketing Perspective with Rich Harshaw
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Manage episode 473080776 series 3615126
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Show Information
Episode Number: 80
Date: March 24, 2025
Duration: 30:09.687
Host: Justin Deese
Website: www.JustinDeese.com
Contact: [email protected]
Guest: Rich Harshaw
Company: Level 10 Contractor
Website: www.Level10contractor.com
Email: [email protected]
Podcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969
Summary
In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance of standing out in a competitive market, the difference between marketing and branding, and the concepts of 'hunting' and 'farming' in lead generation. Rich shares insights on the evolution of television advertising and the significance of identity in marketing, emphasizing storytelling as a powerful tool for engagement.
Takeaways
- Standing out is crucial for contractors.
- Marketing and branding serve different purposes.
- Hunting is immediate lead generation; farming is long-term growth.
- SEO is a farming strategy that requires patience.
- Television advertising has evolved with streaming options.
- Targeted advertising can be more effective than traditional methods.
- Identity in marketing is about clear communication of value.
- Storytelling enhances customer engagement and retention.
- Investing in branding can yield long-term benefits.
- Understanding your audience is key to effective marketing.
Chapters
00:00 Introduction to Level 10 Contractor
01:16 Understanding Marketing vs. Branding
05:24 Hunting vs. Farming in Marketing
11:14 The Evolution of Television Advertising
19:40 The Importance of Identity in Marketing
Keywords
contractor marketing, branding, television advertising, SEO, identity, home services, lead generation, storytelling, digital marketing, Level 10 Contractor, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese
Mentioned in this episode:
Power Profit Workshop 2025- PowerProfitWorkshop.com
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