🎙️ Bridging Beauty and Healthcare: The Story of This Place with Laura Simonow

What happens when a medical doctor decides that true healing begins not in the clinic—but in everyday rituals of care?

In this episode, we sit down with Laura Simonow, founder and CEO of This Place, a Berlin-based wellness brand redefining the boundaries between beauty and healthcare. Drawing from her background in medicine and inspired by her mother’s illness, Laura embarked on a mission to create natural products that heal the body while nurturing the mind.

Through our conversation, Laura shares how her scientific curiosity and compassion converged to form a philosophy of preventive self-care—one that emphasises mindfulness, healing plants, and simplicity over quick fixes. We explore the personal journey that led her to entrepreneurship, the lessons learned in building a team of “builders,” and why trusting yourself may be the most powerful business strategy of all.

Whether you’re a founder, wellness enthusiast, or someone seeking balance in a demanding world, this episode offers a grounded, inspiring take on how science, nature, and self-trust can shape a new era of holistic well-being.

🔑 In this episode, we talk about:

• How Laura’s experience caring for her mother inspired This Place
• Bridging the gap between beauty and healthcare through holistic products
• The importance of preventive self-care in an anxious, fast-paced society
• The role of healing plants in promoting balance and wellness
• Transitioning from medicine to entrepreneurship
• Building a team grounded in trust, curiosity, and shared purpose
• Educating consumers on holistic benefits and mindful rituals
• How self-care can become a space for simplicity—not another task on your list

🧠 Key Takeaways:

• “Self-care shouldn’t be a quick fix.” It’s about creating space, not pressure.
• Preventive self-care is a vital antidote to modern stress and burnout.
• Healing plants offer both scientific and spiritual pathways to wellness.
• Entrepreneurship requires deep trust in oneself amidst uncertainty.
• Building a team of curious, proactive “builders” drives sustainable growth.
• Listening to your customers helps transform feedback into innovation.
• The future of self-care lies in holistic, functional products that nurture both body and mind.

📍 Chapter Highlights:

00:00 – Introduction to This Place and Laura Simono

01:49 – Early influences and childhood reflections

04:49 – The inspiration behind This Place

15:43 – Healing plants and the science of self-care

25:18 – Navigating entrepreneurship and maintaining vision

30:50 – Educating consumers on holistic health benefits

49:47 – The future of self-care and preventive health

52:33 – Understanding what true self-care means

56:35 – Advice to her younger self and embracing uncertainty

🔗 Links & Resources:

🌿 This Place → this.place

🧡 Why You’ll Love This Episode:

This conversation invites you to rethink self-care not as indulgence, but as intentional healing. Laura reminds us that wellness isn’t about doing more—it’s about being present, listening to your body, and allowing simplicity to guide you toward balance.

Her story bridges science and soul, offering a rare glimpse into what happens when medicine, nature, and entrepreneurship meet in the service of human well-being.

📣 Connect with Us:

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