Tyler Turnbull, global CEO of FCB, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to run a global creative network today—and why he’s betting on premium creativity, flexible local leadership, and a new approach to audience planning.

Tyler traces his own journey from intern to global CEO, shares how FCB evolved after the DraftFCB merger, and explains why the network empowers its office-level CEOs with operational independence while still supporting global brand clients. He also discusses how the agency integrates strategic media planning earlier in the creative process, and how it’s approaching AI: not just for cost savings, but for expanding creativity and driving business transformation.

Plus, Olivia, Brian, and Tyler discuss:

• The future of holding company brands
• Interpublic’s approach to internal competition between FCB and McCann
• How political polarization is reshaping brand sentiment, media investment, and the stakes of creative missteps
• And what Tyler looks for when hiring new CEOs to lead regional agency operations

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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.

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📩 Brian at [email protected]

📩 Olivia at [email protected]

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