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In this episode of Breakthrough Innovation, we’re joined by Julius Ramirez, a platform builder and revenue strategist who’s redefining how pharmaceutical brands connect with healthcare professionals (HCPs). With a career spanning companies like Meta, ChartBoost, and now DoCare, Julius shares how he’s applying tech-forward thinking to one of the most regulated industries—healthcare.

From creating the world’s first HCP-focused data marketplace to using AI for precision engagement at the point of care, Julius is leading the charge to make healthcare communication smarter, more ethical, and scalable.

Key Lessons Covered in This Episode:

The Origins of DoCare: Learn how DoCare started in India and quickly grew into a global platform by identifying a key unmet need—helping overburdened physicians stay informed with relevant, real-time treatment updates.

Point-of-Care Precision: Discover why reaching HCPs before they write prescriptions—right inside EHRs and telehealth platforms—is a game changer for effective, ethical pharma communication.

Building the HCP Data Marketplace: Julius walks us through the creation of a first-of-its-kind data ecosystem where pharma marketers can access real-time, compliant audience insights at the click of a button.

Navigating Healthcare Regulations with Strategy: From avoiding patient data (PHI) to leveraging public HCP datasets, learn how Julius and the DoCare team designed for innovation within the rules—without sacrificing speed or scale.

Balancing Personalization and Privacy: Julius shares how DoCare is experimenting with messaging beyond clinical environments—like sports sites or home devices—without crossing the “Target vitamin ad” line.

Product Innovation with Purpose: Hear how DoCare tailors messaging to educate rather than sell—highlighting manufacturer programs that improve patient access and adherence to treatment.

From CPG to Life Sciences: Julius reveals the surprising similarities between healthcare and retail when it comes to audience behavior—and what pharma can learn from consumer tech.

Key Takeaways:

✅ Healthcare professionals are overwhelmed—AI can help them surface the right data at the right moment.

✅ HCP engagement is most impactful when it happens inside trusted clinical tools, not in random digital environments.

✅ Innovation in pharma must be built on a foundation of compliance, education, and user respect.

✅ Lessons from adtech and CPG can unlock fresh thinking in regulated spaces like healthcare.

Links And Resources:


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