Brief Description:

Patents are not just legal tools—they’re business weapons. In this episode, Jackie Hutter reveals the secrets to leveraging IP for real market value, why most patents fail to make money, and how smart businesses use IP strategy to dominate their industries. Whether you’re a founder, inventor, or investor, you won’t want to miss this conversation.

In this episode of Patent Insider Secrets, we sit down with Jackie Hutter, Chief IP Strategist and founder of The Hutter Group. Jackie brings a game-changing approach to intellectual property strategy, focusing on aligning patents with real business goals—not just checking the legal boxes.

From her early days in law firms to working inside major corporations, Jackie shares eye-opening insights on how most patents don’t actually make companies money—and how she helps businesses leverage IP to drive real value.

We discuss: ✅ Why patents alone won’t protect your business ✅ The biggest IP mistakes startups make (and how to avoid them) ✅ How Procter & Gamble uses IP to dominate billion-dollar markets ✅ Why the customer, not the technology, matters most in IP strategy ✅ The difference between patenting for protection vs. patenting for profit

If you’re an entrepreneur, founder, or innovator, this episode is packed with must-know lessons on making your patents work for you—not against you.

📌 Guest: Jackie Hutter, Chief IP Strategist, The Hutter Group

📌 Topics Covered:

• Jackie’s journey from law firms to corporate IP strategy

• Why most patents don’t generate revenue and what to do instead

• How startups can build an IP strategy aligned with business goals

• The “customer-first” approach to IP that big companies use

• Procter & Gamble’s billion-dollar IP playbook—and how startups can do the same

• How to patent for market dominance, not just legal protection

• Why IP is a process, not a one-time event

📌 Key Takeaways: ✅ If you’re not patenting for the exit you want, you’re patenting wrong. ✅ A customer-focused patent strategy beats a tech-focused one every time. ✅ Patents should block competition and secure your market, not just protect your product. ✅ Early-stage founders should think beyond patents—and focus on business-first IP strategies.

🎧 Don’t miss this insightful conversation!

📩 Got questions or thoughts? Drop a comment below or connect with us on LinkedIn! #PatentInsiderSecrets #IPStrategy #StartupSuccess

Patents alone won’t make you rich—strategic IP will. Learn how.

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Attorney Jackie Hutter

LinkedIn: ⁠https://www.linkedin.com/in/jackiehutter/⁠

Website: ⁠https://thehuttergroup.com/⁠

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