"Inside the Buyers' Minds | Revenue Mastery Series Part 1 – Inspire Your Buyers Podcast

Welcome to Part 1 of our special Revenue Mastery Series, “Inside the Buyers' Minds”! Join host Bruce Scheer and expert guests Dean Edwards (seasoned procurement executive), Todd Snelgrove (value-based selling authority), and David Svigel (value tools expert) as we dig deep into what really happens on the buying side-especially in times of economic uncertainty.

In this episode, you'll discover:

- What procurement teams are dealing with behind the scenes, and how that impacts your sales strategy

- Why most sellers fail to stand out-and the one move that can make you a true partner to buyers

- The massive opportunity for salespeople who proactively help build a clear, defensible business case

- How to move beyond price-cutting and instead become indispensable to procurement and executive decision makers

- Actionable ways to reframe your value proposition and sell more effectively in today’s challenging economy

If you’re a B2B seller or revenue leader aiming to win deals with high-consideration solutions, you’ll want to hear Dean’s candid insights on procurement’s “tug of war,” risk aversion, and the hidden dynamics that influence how and why decisions get made. You’ll walk away with practical tips to engage Procurement as an ally, create measurable outcomes, and ensure you’re one of the top 10% who actually shapes the business case-and wins the deal.

Subscribe, like, and leave a review to help others find and benefit from our show. For more resources and to access bonus materials, check out ValuePros.io.

Let us know your biggest takeaway in the comments!

#B2BSales #Procurement #ValueSelling #InspireYourBuy

00:00 ""Adapting to Economic Cycles Webinar"" 07:07 Extended Buying Cycles in IT Procurement 10:00 Procurement Challenges in Economic Uncertainty 11:03 ""Procurement Drives Cost Savings"" 17:35 Maximizing Return from Business Initiatives 19:09 ""Strategic Innovation as Safety"" 23:11 ""Building Effective Procurement Cases"" 25:57 CFO Approval Needed for Large Deals 30:03 Budget Strategy: Value Retention Key 33:48 Vendor Relationship Success Story 35:40 Concentrating Suppliers for Economic Advantage 40:33 Insufficient Supplier Management Resources 43:30 Optimizing Vendor-Buyer Partnerships"