🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

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