Brett Allen is the CEO and Co-founder of Marketing 32, a dental marketing agency that helps practices achieve predictable growth through data-driven strategies. With a background in digital marketing, Brett began his career focusing on search engine optimization and Google Ads, which laid the foundation for his work in the dental industry. Today, he focuses on building strategic partnerships and leveraging marketing innovations to help dental practices grow efficiently.

Jeff Kingston is the COO and Co-founder of Marketing 32, where he leads operations, technology, and systems to deliver measurable results for dental practices. With experience working with enterprise-level marketing clients, Jeff applies a structured, data-focused approach to solving business challenges. His work centers on integrating AI tools and analytics to optimize marketing processes and improve outcomes for dental practices.

While many focus on flashy marketing slogans and visuals, the real success often lies behind the numbers. What if you could pinpoint exactly what’s working and what’s not to grow your patient base and revenue?

According to Jeff Kingston, a seasoned expert in data-driven marketing, the key to driving dental practice success is analyzing the metrics that matter. He highlights that understanding call performance, patient booking opportunities, and ROI on ad spend can make or break a practice's growth. With technology and AI, practices can now uncover hidden opportunities to maximize production and streamline their marketing efforts. By using structured processes and data-backed decisions, dental practices can stop guessing and start scaling efficiently, achieving predictable results.

In this episode of The Marketing 32 Show, Brett Allen and Jeff Kingston, Co-founders of Marketing 32, are interviewed by Chad Franzen of Rise25 to discuss how data-driven strategies are revolutionizing dental marketing. They talk about the importance of leveraging AI for analyzing call data, improving ROI tracking, and optimizing patient acquisition. Jeff and Brett also share how focusing on numbers — not guesswork — can deliver sustainable, predictable growth.