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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Forget the mass market.
Formula 1 doesn’t sell to the many—it captivates the elite.
In this episode, we unpack how Formula 1 has become the masterclass in marketing to the ultra-wealthy—and what service professionals can learn from its playbook.
You’ll discover:
- Why F1 deliberately excludes the masses to drive desirability
- How the sport uses physical space (yachts, paddocks, suites) to signal status
- What happens behind the scenes at Grand Prix weekends—and how real wealth circulates through proximity, not promotion
- How to model your own business after F1’s exclusivity engine—creating intrigue, alignment, and access that money alone can’t buy
Whether you’re a consultant, advisor, or luxury real estate agent, this episode will shift how you think about high-end client attraction.
🎯 Want more clients who operate like the ones in the paddock?
Download The Affluent Marketing Blueprint for free at GetWealthyClients.com
#Formula1Marketing #LuxuryClients #ExclusivitySells #WealthPsychology #AffluentClientAttraction #StatusByDesign #GetWealthyClients #GrandPrixStrategy #PrivateClientMarketing #ElitePositioning #HighNetWorthStrategy #VelvetRopePlaybook #LuxuryServiceMarketing #DiscreetNetworking #PaddockPower
276 episodes
