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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ever feel like your social feed is full of noise? In this episode, I’m breaking down how to cut through that chaos and extract the signal—the emotions, the expectations, the hidden stories your audience is actually trying to tell you.
We’ll talk about:
- Why your customers are already writing your next campaign brief
- A simple framework to turn insights into impact
- How a healthcare client turned competitor complaints into a breakthrough campaign
- Why AI struggles with tone (and how to prompt it better)
Plus, I’ll give you three prompts you can take straight to your listening dashboard or AI tools.
🎧 Mentioned in this episode:
- Download the Social Listening Workbook (free!)
- Love the show? Drop a quick review: ratethispodcast.com/smcx
🧠 Remember: Listening gives you the truth, but storytelling gives it traction.
48 episodes
