Real estate agents are finally waking up to the power of having an online presence and how it can be a steady source of leads and clients.

But now that everyone’s posting, there’s a new challenge: blending in.

When we all use the same templates and trends, we become part of the noise.

Home tours and market updates are everywhere, so how do we create content that actually makes people stop scrolling?

Social media is important, but only if we’re using it the right way. It should boost our real estate business, not overshadow it.

There’s a huge difference between being a real estate agent who uses social media and a real estate influencer. Many agents get that confused and end up losing deals while chasing likes.

So, how do you create content that’s both authentic and authoritative?

And why is it a mistake to pour all your effort into social media? In this episode, we’re joined by real estate agent, marketing expert, and Chris Bishop’s cousin, Kaylynn Kelley.

She shares how she built her online presence, the kind of content she creates, and how it directly fuels her real estate business.

Three Things You’ll Learn In This Episode

-Don’t lose sight of the basics

Social media is a great source of business, but solely relying on it is dangerous - we don’t own these platforms. Why do we still need to do the fundamentals, like reaching out to people?

-How to be authentic, authoritative, and genuine

It’s easy to make the same content as everyone else. How do we differentiate ourselves and create content people actually want to see?

-Real-time CRM vs. actual CRM

How do we turn the people who follow and watch our content on social media into actual contacts?

Guest Bio

Kaylynn Kelley is a real estate agent and marketing expert. Before real estate, she spent 15 years in the tech and digital marketing industry. From brokering high-stakes deals to nurturing invaluable client connections and spearheading global marketing campaigns, Kaylynn mastered the art of strategy, negotiation, and leadership. Now, she channels that same level of expertise and professionalism into serving my real estate clients. As one of only 7% of agents in the United States certified as a Negotiation Expert (CNE), Kaylynn is not just your average Realtor®. She is deeply committed to positively impacting the communities she lives and works in, and contributes a portion of each transaction to her cherished charities and local organizations. Follow @kaylynnkelley on Instagram or email [email protected].

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

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