If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.

From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.

The girls discuss:

♡ How to create a signature content series that makes showing up feel way easier

♡ Why sharing your Starbucks order on social media matters more than you think

♡ Using stories, a P.S., and local content to stay top of mind

♡ What actually works with freebies, content strategy, and posting consistency

♡ Letting go of the “perfect brand” and leaning into real life

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Kelly’s Links:

♡ Instagram: @kellyalthofhome

♡ Podcast: The Action Women Podcast

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Book: Building a StoryBrand

♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe

♡ Instagram: Jenna Kutcher

♡ Instagram: Dietitian with Twins

This episode was edited by Adrienne Cruz.