Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!

In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.

They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.

The girls discuss:

♡ Why being obsessed with your local consumer changes everything

♡ How to “rebrand” your offers for summer

♡ The content formula that gets locals sharing your posts with their friends

♡ Why getting specific attracts the right people (and repels the wrong ones)

♡ How to turn inside jokes with your community into content

♡ Why should pick one local spot to visit constantly over the summer

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)

♡ Book: The Strawberry Patch Pancake House

♡ Example of the type of shareable carousel post Kayla was talking about

This episode was edited by Adrienne Cruz.