In this episode, we get real about something we hope never happens—but if it did, here’s exactly what we’d do if we had to start our business journey from scratch. No followers, no list, no cash—just our wits and Wi-Fi.

We talk about why crystal-clear clarity (yes, the kind that makes you feel like a business Gandalf) around your ideal audience and their problems is non-negotiable. Because let’s be honest, you could hustle 24/7—but if you’re unclear on who you’re helping, it’s like throwing spaghetti at a wall... in the dark... wearing mittens.

Drawing from years of experience and revenue we’re pretty proud of, we break down what actually works in today’s market. Spoiler: it’s not about having a flashy website or a 37-step funnel. It’s about nailing your offer, starting real conversations (the non-cringe kind), and building trust like a normal human being.

The big takeaway? Even if you're starting from zero, you can land your first 5 clients in just a few weeks—no viral dance videos required.

Register now for our 4-day event “Sales with Integrity” here:

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https://open.spotify.com/show/4hN5EcuE2B0cWeE14w2Xfl

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