Episode Summary:

Today, Tim breaks down one of the most misunderstood (and underutilized) tools in business: metrics. From lead sources to customer retention to cash flow and personal energy—what you measure is what you improve.

This episode is all about getting clarity, speed, and control by tracking the numbers that actually move the needle—without getting buried in spreadsheets or wasting time on the wrong data. If you're making decisions based on feelings instead of facts, you're not running a business… you’re rolling the dice.

Whether you're running one truck or managing a $200K/month operation, this episode gives you the practical steps to build your own CEO dashboard, simplify your data, and use your numbers to lead with confidence.

Oh—and yes, there’s a dad joke too. Why did the KPI bring a notebook to the meeting? Because it wanted to take notes on how to measure up.